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Our Story


ROAV's unique products have been created by a team of designers, engineers and travellers from LA who have a passion for creating eyewear that you can genuinely take anywhere. Our creations fold as thin as a smartphone, have no screws and are featherlight at just 15g and with a global appeal, the brand is now available to buy in over 30 countries internationally.

The concept of ROAV eyewear was originally based on the inventor’s time spent travelling the world and needing a truly pocketable frame. This lead to a plan to shake up the eyewear industry with some much needed innovation and ROAV was then born. ROAV is continuing it’s incredible journey forging ahead with stunning new designs.